June 2009: Apple launches Apple Push Notification Service (APNs), the first push service.

Driving users to other marketing channels, such as social networks.

Sending transactional receipts right away.

Converting unknown app users to known customers.

Promoting products or offers to increase sales.

They can remind users to use an app, even if it isn’t open. They don’t get caught in spam filters or forgotten in an inbox: as a result, push click-through rates can be twice as high as email.

Flight check-in, change, and connection informationįor app publishers, push notifications are a way to speak directly to the user.

Utility messages, such as traffic, weather and ski snow reports.

Why are they used?īy reaching users’ lock screens, push notifications provide convenience and value to app users. All the mobile platforms – iOS, Android, Fire OS, Windows and BlackBerry – have their own services for supporting push.

Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. App publishers can send them at any time, since users don’t have to be in the app or using their devices to receive them. A push notification is a message that pops up on a mobile device, such as a sports score, an invitation to a flash sale or a coupon for downloading.

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